Inside Whalleys - Whalleys South Africa

Grindrod Limited

Monday, August 17th, 2009 by Whalley Staff | Agency News

We’re delighted to welcome Grindrod Limited, the global shipping and freight logistics group aboard as a Whalley client.
grindrod
We won the pitch for a print campaign that highlights the unique capabilities of various group companies whilst maintaining a unified corporate image.

Alison Briggs, Grindrod Group PR and Marketing Manager gives her feedback on the campaign, “It’s exactly what we were looking for. Whalleys has managed to unify our entire advertising effort under the Group banner, while retaining the relevance of each division’s communication to their target market. The copy approach is a real departure for our somewhat conservative market and establishes a strong, distinctly-Grindrod communication style that has real impact. We’re getting great feedback from our divisions, and their client base.”

See the full campaign here.

We’re also developing websites for a number of divisions and partners within the Grindrod Group, including Grindrod Intermodal and Island View Shipping.

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