Inside Whalleys - Whalleys South Africa

TAKING THE TIN ONTO THE BOX

October 26th, 2010 by Whalley Staff | Agency News, Fresh Creative, Miscellaneous

Our new 30″ TV commercial celebrates the launch of Lion Shoe Polish the latest product one of South Africa’s iconic brands. Watch as 3 generations of ordinary South Africans discover ‘their time to shine’ with quality Lion polish — and there’s a surprise addition to their pride at the end too!

Transnet Looking Sharp for Safety

February 10th, 2010 by Whalley Staff | Agency News, Fresh Creative

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We recently won a tender to develop and implement a safety awareness campaign (with a local twist) for the Transnet National Ports Authority of Durban.

With the infrastructural development and activity taking place around the port (the largest container port in the Southern Hemisphere, and the busiest port in Africa!), the brief was for something eye-catching and memorable to encourage increased personal safety awareness and kick off a programme to change workplace safety behaviour patterns.

Enter Bafo (‘brother’ in isiZulu) – the ‘everyman’ Transnet employee we created to carry the message to employees in a accessible, credible fashion. Bafo embodies colloquial and cultural charm – and will become a key character in carrying the Look Sharp Live Safe safety awareness message, which launched early this year to the Transnet staff. Elements of the campaign include visibility in all staff work and rest areas, outdoor at key traffic points, an incentive to achieve safety targets and personalised sms messaging to staff, all adding up to a colourful roll out.

Thanks to Transnet for giving us the chance to play our part in keeping your people safe.

Grindrod Print Campaign

August 16th, 2009 by Whalley Staff | Fresh Creative

Here’s the coordinated print campaign we developed for viagra Grindrod companies and divisions within the group.