Inside Whalleys - Whalleys South Africa

Creating an on-road brand champion for Dunlop tyres

May 25th, 2010 by Whalley Staff | Agency News, Client News, Miscellaneous

What boasts a beast of a 3.2 litre engine , delivering 270 kW (340 bhp) of power, with a throaty V8 roar and the same torque as a Lamborghini (530Nm)?

What goes from 0-100km/h in 4 seconds with a governed top speed of 250km/h?

The answer is ApolloTyres new flagship – a specially branded Chevrolet Lumina whose dynamic livery acts as a striking billboard for the premium Dunlop tyre brand. The car will also be used to showcase the performance of Dunlop high-performance passenger tyre prototypes on road and in high-speed testing at Swartkops racetrack.

The new vehicle was revealed to the Dunlop brand team at their annual sales conference, with sexy Dunlop pit girls adding a touch of motor sport pizazz to the occasion.  From our point of view it was a definite challenge with the livery having to be designed , printed and applied in under a week as opposed to the  normal 3-6 week turnaround time .

With the help of our suppliers we met the challenge and Apollo Tyres delegates were treated to the sight and sound  of the vehicle that will be pushing the boundaries of tyre performance for a new generation of products from South Africa’s largest tyre manufacturer.

Into Angola with Unilever and Blue Band

November 25th, 2009 by Whalley Staff | Agency News, Client News

We’ve had a blast being part of the preparation for the launch of Unilever’s Blue Band spread in Angola. It’s certainly been busy with a full spectrum of trade and consumer launch elements, point of sale requirements, activatioBB packn and sales incentive support being conceptualised, translated into Portuguese, designed and delivered in just over a month.

Obligado to the Blue BandMarket Development team for a challenging, exciting and rewarding brief!

Exploring new horizons with Comsol

November 25th, 2009 by Whalley Staff | Agency News, Client News

Comsol2We’re delighted to announce that one of southern Africa’s leading wireless infrastructure solutions providers, Comsol has appointed us as their communications agency.

This dynamic account allows us the opportunity to bring our philosophy of Total Brand Support to life for an innovative industry leader with an ambitious vision and a rapidly expanding African footprint.

Having completed the initial stage of the requirement (establishing the brand positioning and refreshing the Comsol CI), the full spectrum of communication elements will follow, including a range of marketing collateral,  multi-media productions and  a media campaign as well as the development and implementation of a comprehensive PR programme.

Thanks for connecting with us Comsol, it’s great to have you on board!