Categories
Latest Articles
- TAKING THE TIN ONTO THE BOX
- We feel it – it is here.
- Bugs Whalley Pmb-Durban the Hard Way
- Creating an on-road brand champion for Dunlop tyres
- We’re getting active with Johnson’s Baby
- Transnet Looking Sharp for Safety
- Whalleys – the Next Generation
- Into Angola with Unilever and Blue Band
- Exploring new horizons with Comsol
- Is your brand a visual dinosaur?
Archives
TAKING THE TIN ONTO THE BOX
October 26th, 2010 by Whalley Staff | Agency News, Fresh Creative, MiscellaneousOur new 30″ TV commercial celebrates the launch of Lion Shoe Polish the latest product one of South Africa’s iconic brands. Watch as 3 generations of ordinary South Africans discover ‘their time to shine’ with quality Lion polish — and there’s a surprise addition to their pride at the end too!
We feel it – it is here.
June 10th, 2010 by Whalley Staff | Agency News, Events & Happenings, Miscellaneous
The waiting is almost over. With less than 24 hours to go before kick-off football fever has gripped even the hardest, non-vuvuzela blowing Whalley. Watch this space for pics of our fan park adventures starting tomorrow.
Go Bafana 
Creating an on-road brand champion for Dunlop tyres
May 25th, 2010 by Whalley Staff | Agency News, Client News, MiscellaneousWhat boasts a beast of a 3.2 litre engine , delivering 270 kW (340 bhp) of power, with a throaty V8 roar and the same torque as a Lamborghini (530Nm)?
What goes from 0-100km/h in 4 seconds with a governed top speed of 250km/h?
The answer is ApolloTyres new flagship – a specially branded Chevrolet Lumina whose dynamic livery acts as a striking billboard for the premium Dunlop tyre brand. The car will also be used to showcase the performance of Dunlop high-performance passenger tyre prototypes on road and in high-speed testing at Swartkops racetrack.
The new vehicle was revealed to the Dunlop brand team at their annual sales conference, with sexy Dunlop pit girls adding a touch of motor sport pizazz to the occasion. From our point of view it was a definite challenge with the livery having to be designed , printed and applied in under a week as opposed to the normal 3-6 week turnaround time .
With the help of our suppliers we met the challenge and Apollo Tyres delegates were treated to the sight and sound of the vehicle that will be pushing the boundaries of tyre performance for a new generation of products from South Africa’s largest tyre manufacturer.
We’re getting active with Johnson’s Baby
March 2nd, 2010 by Whalley Staff | Agency NewsWe have won a 5-way pitch to develop and implement a year-long strategic and promotional direction for South Africa’s leading baby skincare brand, Johnson’s Baby. The brief was to develop an effective, emotive and educational communication and activation strategy that actively engages emerging market mothers with one of the world’s best loved brands. We adopted a 360 degree approach incorporating store, clinic and community activations as well as a range of innovative wholesale and retail promotional activity.
Transnet Looking Sharp for Safety
February 10th, 2010 by Whalley Staff | Agency News, Fresh Creative
We recently won a tender to develop and implement a safety awareness campaign (with a local twist) for the Transnet National Ports Authority of Durban.
With the infrastructural development and activity taking place around the port (the largest container port in the Southern Hemisphere, and the busiest port in Africa!), the brief was for something eye-catching and memorable to encourage increased personal safety awareness and kick off a programme to change workplace safety behaviour patterns.
Enter Bafo (‘brother’ in isiZulu) – the ‘everyman’ Transnet employee we created to carry the message to employees in a accessible, credible fashion. Bafo embodies colloquial and cultural charm – and will become a key character in carrying the Look Sharp Live Safe safety awareness message, which launched early this year to the Transnet staff. Elements of the campaign include visibility in all staff work and rest areas, outdoor at key traffic points, an incentive to achieve safety targets and personalised sms messaging to staff, all adding up to a colourful roll out.
Thanks to Transnet for giving us the chance to play our part in keeping your people safe.
Into Angola with Unilever and Blue Band
November 25th, 2009 by Whalley Staff | Agency News, Client NewsWe’ve had a blast being part of the preparation for the launch of Unilever’s Blue Band spread in Angola. It’s certainly been busy with a full spectrum of trade and consumer launch elements, point of sale requirements, activatio
n and sales incentive support being conceptualised, translated into Portuguese, designed and delivered in just over a month.
Obligado to the Blue BandMarket Development team for a challenging, exciting and rewarding brief!
Exploring new horizons with Comsol
November 25th, 2009 by Whalley Staff | Agency News, Client News
We’re delighted to announce that one of southern Africa’s leading wireless infrastructure solutions providers, Comsol has appointed us as their communications agency.
This dynamic account allows us the opportunity to bring our philosophy of Total Brand Support to life for an innovative industry leader with an ambitious vision and a rapidly expanding African footprint.
Having completed the initial stage of the requirement (establishing the brand positioning and refreshing the Comsol CI), the full spectrum of communication elements will follow, including a range of marketing collateral, multi-media productions and a media campaign as well as the development and implementation of a comprehensive PR programme.
Thanks for connecting with us Comsol, it’s great to have you on board!
Whalleys Pub-lic Art
August 27th, 2009 by Whalley Staff | Agency News, Events & Happenings
It’s the lifeblood of any creative environment. It’s where victories are celebrated, sorrows drowned and rumours spread
It’s the breeding ground of office gossip, and infrequently office romance. It’s the Agency bar.
In viagra of our recent bar makeover every Whalley painted a small canvas reflecting the timeless artistic theme of…well…booze to complement the decor of our new-look watering hole.
Cheers!
GreenFields marketing team visits Whalleys
August 17th, 2009 by Whalley Staff | Agency NewsEd Donkers and Arne van Veen of international synthetic sports turf specialists GreenFields, Holland, visited Whalleys to progress the concepts for their next big international launch.
Their week-long visit was not all business however, we also got to drag them through the perils of Umfolozi Game Reserve in their specially branded mini-bus, distribute soccer balls to kids at isolated dirt-track football fields and, more importantly attempt to indoctrinate them around the acknowledged superiority of the 2 greatest South African contributions to world culture – Pinotage and Hansa Pilsener.
Mission accomplished!
We’re GUD to go!
August 17th, 2009 by Whalley Staff | Agency News
We’re now also bringing our Total Brand Support philosophy to life for South Africa’s largest manufacturer and distributor of automotive filters with a progressive roll-out of CI development, workshop branding and signage, national promotions and a radio and print campaign.
We’re GUD to go!