Inside Whalleys - Whalleys South Africa

Creating an on-road brand champion for Dunlop tyres

May 25th, 2010 by Whalley Staff | Agency News, Client News, Miscellaneous

What boasts a beast of a 3.2 litre engine , delivering 270 kW (340 bhp) of power, with a throaty V8 roar and the same torque as a Lamborghini (530Nm)?

What goes from 0-100km/h in 4 seconds with a governed top speed of 250km/h?

The answer is ApolloTyres new flagship – a specially branded Chevrolet Lumina whose dynamic livery acts as a striking billboard for the premium Dunlop tyre brand. The car will also be used to showcase the performance of Dunlop high-performance passenger tyre prototypes on road and in high-speed testing at Swartkops racetrack.

The new vehicle was revealed to the Dunlop brand team at their annual sales conference, with sexy Dunlop pit girls adding a touch of motor sport pizazz to the occasion.  From our point of view it was a definite challenge with the livery having to be designed , printed and applied in under a week as opposed to the  normal 3-6 week turnaround time .

With the help of our suppliers we met the challenge and Apollo Tyres delegates were treated to the sight and sound  of the vehicle that will be pushing the boundaries of tyre performance for a new generation of products from South Africa’s largest tyre manufacturer.