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We’re getting active with Johnson’s Baby

March 2nd, 2010 by Whalley Staff | Agency News

We have won a 5-way pitch to develop and implement a year-long strategic and promotional direction for South Africa’s leading baby skincare brand, Johnson’s Baby. The brief was to develop an effective, emotive and educational communication and  activation strategy that actively engages emerging market mothers with one of the world’s best loved brands. We adopted a 360 degree approach incorporating store, clinic and community activations as well as a range of innovative wholesale and retail promotional activity.