The waiting is almost over. With less than 24 hours to go before kick-off football fever has gripped even the hardest, non-vuvuzela blowing Whalley. Watch this space for pics of our fan park adventures starting tomorrow.

Go Bafana

Bugs and the Thousand Yard Post Comrades stare

Still standing after 89km.

What goes from 0-100km/h in 4 seconds with a governed top speed of 250km/h?

The answer is ApolloTyres new flagship – a specially branded Chevrolet Lumina whose dynamic livery acts as a striking billboard for the premium Dunlop tyre brand. The car will also be used to showcase the performance of Dunlop high-performance passenger tyre prototypes on road and in high-speed testing at Swartkops racetrack.

The new vehicle was revealed to the Dunlop brand team at their annual sales conference, with sexy Dunlop pit girls adding a touch of motor sport pizazz to the occasion.  From our point of view it was a definite challenge with the livery having to be designed , printed and applied in under a week as opposed to the  normal 3-6 week turnaround time .

With the help of our suppliers we met the challenge and Apollo Tyres delegates were treated to the sight and sound  of the vehicle that will be pushing the boundaries of tyre performance for a new generation of products from South Africa’s largest tyre manufacturer.

We recently won a tender to develop and implement a safety awareness campaign (with a local twist) for the Transnet National Ports Authority of Durban.

With the infrastructural development and activity taking place around the port (the largest container port in the Southern Hemisphere, and the busiest port in Africa!), the brief was for something eye-catching and memorable to encourage increased personal safety awareness and kick off a programme to change workplace safety behaviour patterns.

Enter Bafo (‘brother’ in isiZulu) – the ‘everyman’ Transnet employee we created to carry the message to employees in a accessible, credible fashion. Bafo embodies colloquial and cultural charm – and will become a key character in carrying the Look Sharp Live Safe safety awareness message, which launched early this year to the Transnet staff. Elements of the campaign include visibility in all staff work and rest areas, outdoor at key traffic points, an incentive to achieve safety targets and personalised sms messaging to staff, all adding up to a colourful roll out.

Thanks to Transnet for giving us the chance to play our part in keeping your people safe.

Apart from a few unseemly scuffles over ‘holding rights’ between the more broody members of the team, the VIP visit went off smoothly – Luke pronounced himself satisfied with our efforts and left for a well-deserved drink and a short nap

Obligado to the Blue BandMarket Development team for a challenging, exciting and rewarding brief!

This dynamic account allows us the opportunity to bring our philosophy of Total Brand Support to life for an innovative industry leader with an ambitious vision and a rapidly expanding African footprint.

Having completed the initial stage of the requirement (establishing the brand positioning and refreshing the Comsol CI), the full spectrum of communication elements will follow, including a range of marketing collateral,  multi-media productions and  a media campaign as well as the development and implementation of a comprehensive PR programme.

Thanks for connecting with us Comsol, it’s great to have you on board!

If you want to survive the extinction of the poorly branded or unbranded product or service that the cataclysmic advent of the World Wide Web is causing, you have to evolve in the way some clever dinosaurs did to avoid extinction.

So how do you get your brand visually fit?”

Some great thoughts to consider consider in a great Marketing web article by Alex Greyling we came across recently see it here